Why would a business use astrology ? Businesses have planning needs and astrology (mundane astrology ) is a good tool to estimate future conditions. Businesses have timing needs - when is the best time to open the new store, start the project, close the doors, sign the contract, and so on (electional and natal astrology). Businesses also have specific questions about new opportunities and developments arising unexpectedly (horary astrology ). There are also issues to be resolved about human resources and joint efforts with other businesses (synastry - a special kind of natal astrology that compares two or more charts). The final decision always rests with the business owner or director but astrology can make his or her decisions much more informed. It neither usurps the executive function nor encourages fatalism. It is, ideally, used as a proactive decision tool. Informed choice leads to freedom and prosperity.